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The novelty of our work lies in its coverage of more than one model of the sharing economy and juxtaposing motives across them. We demonstrate that while the business model pattern is different, the relative importance of the business model motive vis-à-vis other motives is similar. variety for the ownership-transfer model and availability for the access-based. We study common motives and motives aligned with the business model patterns, which we call business model motives, i.e. While these two contain heterogeneous business model patterns that can motivate customers differently, common motives are significant in both models. We focus on taxi-hailing and post-delivery as examples of access-based consumption and second-hand trade as an example of the ownership-transfer. In this study, we discuss the relative importance of customers' perceived motives to participate in the two most common models of the sharing economy: access-based consumption and ownership-transfer. The sharing economy, defined by peer-to-peer interactions through a platform, has been gaining ground in recent years. Directions for future research as well as implications for accommodation providers are discussed in this paper. By differentiating guests based on their chosen types of accommodation, the analysis revealed that social benefits influence guest satisfaction for those staying in a private room that involved cohabitation with hosts, but that this was an insignificant factor for guest satisfaction for those staying in an entire home or apartment. Furthermore, it was found that future intention to use P2P accommodation was again determined by enjoyment and value. Based on an online survey of 644 travelers living in the United States, guest satisfaction was identified as being influenced by factors of enjoyment, monetary benefits (value), and accommodation amenities.
#HAMAR PERSONAL PORTFOLIO HTML5 TEMPLATE FULL#
All of our customers take advantage of lifetime full updates.To better understand the behavioral characteristics of consumers in the sharing economy, this study examines factors that influence guests’ satisfaction with a peer-to-peer (P2P) accommodation and their intention to use it again for future trips.
#HAMAR PERSONAL PORTFOLIO HTML5 TEMPLATE PROFESSIONAL#
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